Background
Art Villa is a 5-bedroom luxury villa in Cap Cana — beachfront, private pool, golf-adjacent. The kind of property where the right operating standard is the difference between $200k/year and $600k/year in revenue.
Daniel Anico Taveras, the owner, wasn’t looking for a generic property manager. He was looking for a focused operator with deep DR vacation-rental expertise. Many local agencies offered “everything” but specialized in nothing. CHM’s narrower focus — luxury villa concierge in Cap Cana, Punta Cana, and Las Terrenas — was the differentiator.
The Cap Cana operating standard
Cap Cana isn’t Punta Cana proper. The HOA aesthetic rules are stricter. Gate procedures require advance coordination. Vendors need security clearances. Guest expectations sit at hotel-luxe level — full concierge, daily villa team, pre-arrival staging.
CHM’s 30% Villa Concierge package was built for exactly this environment. Year 1 onboarding included:
- Premium content: Full photo + drone shoot. Listings rewritten for Airbnb Luxe and VRBO Premium standards.
- Multi-channel activation: 35+ channels live — including niche luxury OTAs that local self-managed villas typically miss.
- Direct-booking site: Spun up alongside OTA listings. Repeat-guest discounts routed through direct flow to bypass OTA fees.
- Dedicated villa manager: One named contact responsible for the property. On-site daily during stays.
The compounding effect
Year 1 revenue lift was strong. Year 2 was where the math got interesting: repeat guests started booking direct (no OTA fees), driving net revenue per booking 14-18% higher than equivalent OTA bookings.
By year 3, direct bookings were 47% of total revenue. Total revenue had hit 3.1× the pre-CHM baseline.
Daniel’s take
“We respect CHM as a reliable partner, providing all set of services in the field of short term rentals: from property evaluation and renovation to interaction with guests, ensuring our peace of mind. They are doing hard work in the hospitality area, but they are doing it great, at the same time managing to boost the rental income by several times. This is the case when one specialization is more than enough.”
This is the kind of partnership we build for. Owners who know what they want, who pick CHM specifically because we’re focused — and who stay because the math keeps working.
