Background
Rico Pester owns a 3-bedroom villa in Punta Cana — a property that had performed well for years before showing month-over-month revenue decline. He had tried the obvious tactics (lowering prices, refreshing photos, posting on more channels) but nothing was working.
Standard local property managers in Punta Cana wanted flat monthly fees regardless of performance. CHM’s revenue-share pricing — 30% of bookings, no fixed retainer — meant Rico was only at risk if the villa actually earned. He took the deal.
The diagnostic
The 48-hour free property analysis flagged three things:
- Distribution gaps. The villa was on Airbnb and Booking.com only — missing 33 other OTA channels where Caribbean villa demand exists.
- Listing copy was generic. Photos were 18 months old. Descriptions read like a hotel listing, not a villa with character.
- Pricing wasn’t tracking the sub-market. The villa was priced 28% below comparable listings during peak season — leaving money on the table.
The work
Onboarding completed in week 1. Photo + drone shoot, full listing rewrite, 35+ OTA activations, dedicated villa manager assigned, 24/7 guest messaging activated.
By week 3, bookings were flowing. By week 4, revenue had hit 2.5× the prior month.
Why it worked
Rico’s villa wasn’t broken — it was undermarketed. Punta Cana has steady year-round demand for the right property at the right price across the right channels. CHM’s job was to make sure the villa was visible everywhere, priced competitively, and supported by the kind of guest experience that drives 4.9-star reviews.
The 30% revenue-share covers the dedicated villa manager, daily on-property team, and full concierge work. For a property at this ADR tier, the math works easily — Rico’s net income after CHM’s fee is materially higher than what he was making with self-management at zero fees.